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IBM is one of the world’s leading technology companies, with a rich history of innovation and success. But what has been the key to IBM’s success in the fast-moving world of cloud computing? In this blog post, we’ll explore the 5 steps that IBM took to achieve success in cloud computing, as well as the secret behind their success.
The Secret to IBM’s Success:
In Michael Gerber’s book “The E-Myth Revisited,” he shares a passage from Tom Watson, the founder of IBM. When asked about the secret to IBM’s success, Tom Watson revealed a powerful insight:
“IBM is what it is today for three special reasons. The first reason is that, at the very beginning, I had a very clear picture of what the company would look like when it was finally done. You might say I had a model in my mind of what it would look like when the dream — my vision — was in place. The second reason was that once I had that picture, I then asked myself how a company which looked like that would have to act. I then created a picture of how IBM would act when it was finally done. The third reason IBM has been so successful was that once I had a picture of how IBM would look when the dream was in place and how such a company would have to act, I then realized that, unless we began to act that way from the very beginning, we would never get there.”
In other words, IBM’s success can be attributed to having a clear vision and acting as if the company was already successful. Tom Watson realized that for IBM to become a great company, it would have to act like a great company long before it ever became one. IBM was fashioned after the template of his vision, and each day they attempted to model the company after that template.
Step 1: Develop a clear strategy
IBM developed a clear strategy for its cloud computing business, focusing on the hybrid cloud model, which enables businesses to use both public and private clouds to meet their needs. This approach allowed IBM to differentiate itself from competitors and offer a unique value proposition to its customers.
Step 2: Invest in research and development
IBM invested heavily in research and development to develop innovative cloud computing technologies and services. This investment helped IBM stay ahead of the curve in the rapidly evolving cloud computing industry and enabled the company to offer cutting-edge solutions to its customers.
Step 3: Forge strategic partnerships
IBM forged strategic partnerships with other leading technology companies, such as Red Hat and SAP, to expand its cloud computing offerings and reach new customers. These partnerships enabled IBM to offer a wider range of services and solutions and leverage the strengths of its partners to deliver greater value to its customers.
Step 4: Offer customized solutions
IBM offered customized solutions to its customers, tailoring its cloud computing services to meet the unique needs of each business. This approach allowed IBM to build strong relationships with its customers and develop a reputation for delivering high-quality, personalized service.
Step 5: Provide exceptional customer support
IBM provided exceptional customer support to its cloud computing customers, offering 24/7 support and expert guidance to ensure that businesses could get the most out of their cloud computing services. This commitment to customer satisfaction helped IBM build a loyal customer base and establish itself as a leader in the cloud computing industry.
IBM’s success in cloud computing can be attributed to its clear vision, strategic investments, partnerships, customized solutions, and exceptional customer support. But what sets IBM apart is the power of having a crystal-clear vision and acting as if the company was already successful. By having a model in his mind of what IBM would look like when the dream was in place, Tom Watson was able to create a roadmap for success that guided every decision and action the company took.
At Wolf of Digital, we believe in the power of a clear vision and a well-executed strategy. Whether you’re looking to establish your brand online, expand your digital marketing efforts, or develop a comprehensive cloud computing strategy, our team of experts can help you achieve your goals. Contact us today to learn more and take the first step toward success.